Sorry, but I LOVE Lume. Yes, soap cleans you, but then you immediately begin to sweat and odor begins to form. Your armpits, if you're anything like me, do get a bit rank some hours after a shower, depending on what you're doing and how hot it is, unless you use deodorant. One's private bits and feet do the same. I can apply Lume to "the relevant areas" and go on an hour-long bike ride in July, sweating through all my clothes, and come home smelling like nothing at all. Yes, I still shower immediately, but the stuff works, and it's a godsend if you're going to be sweating all day away from home and don't wish to stink.
My feet sweat a lot in summer. I typically have to throw away my sandals at the end of the season because they smell and no amount of cleaning them helps. If I apply Lume to my feet, however, my feet never smell at all. I love the product. Love, love, love it.
I know we are all supposed to be against ever admitting that our lady bits might not be the freshest ever after a long day of work, but why? We have no problem admitting our pits and feet can get ripe. A lot of our body parts develop odor even with a daily shower. It's optional whether you want to do anything beyond that, but I do. I just really like to be fresh.