I’ve always wondered who is a big enough idiot to buy that stuff from Apple.

Apple sells a charging cable for £29. My local computer store sells a decent one for £2.99. The economist model of human behaviour tells us it’s rational to buy the cheap one — but if we did, Apple would be bankrupt.
What Expert Marketers Know That Dumb Economists Don’t
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Malky McEwan
Michelle Teheux
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Mar 22, 2024
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I’ve always wondered who is a big enough idiot to buy that stuff from Apple. It’s unbelievable to me that anyone does that.
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Written by Michelle Teheux
15.9K Followers
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Lover of literature. Former newspaper editor. Fascinated by everything. Contact: michelleteheux@gmail.com. To buy me a coffee: https://ko-fi.com/michelleteheux
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