I was taught inverted pyramid and to keep the lede short — I forget the specific length. You didn’t start with “A body was found in our city and you won’t believe where!” A first-day lede just told you where and when and how the body was found. Everyone kept reading. The news itself was a hook. In the 80s, if you picked up a paper, you could be assumed to be interested in looking through it. You’d at least skim the heds. Maybe you’d only read a few stories all the way, but you got a summation of What You Need To Know. You came for the big story but ended up at least being aware of the little stories. Now, people ONLY read the story about the murder and never see the one about local property taxes, because they saw the juicy one on Facebook. And nobody even wrote the property tax story because that reporter was laid off a decade ago and is driving an Uber now.